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Bok, Edward William, 1863-1930

"A Dutch Boy Fifty Years After"

Curtis, that he had
brought them to fruition, and that any further carrying on of the
periodical by him would be of a supplementary character. He had, too,
realized his hope of helping to create a national institution of
service to the American woman, and he felt that his part in the work
was done.
He considered carefully where he would leave an institution which the
public had so thoroughly associated with his personality, and he felt
that at no point in its history could he so safely transfer it to other
hands. The position of the magazine in the public estimation was
unquestioned; it had never been so strong. Its circulation not only
had outstripped that of any other monthly periodical, but it was still
growing so rapidly that it was only a question of a few months when it
would reach the almost incredible mark of two million copies per month.
With its advertising patronage exceeding that of any other monthly, the
periodical had become, probably, the most valuable and profitable piece
of magazine property in the world.


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