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Bok, Edward William, 1863-1930

"A Dutch Boy Fifty Years After"


Considering the difficulties to be surmounted, due to the advance
preparation of material, and considering that, at the best, most of its
advance information, even by the highest authorities, could only be in
the nature of surmise, the comprehensive manner in which _The Ladies'
Home Journal_ covered every activity of women during the Great War,
will always remain one of the magazine's most note-worthy achievements.
This can be said without reserve here, since the credit is due to no
single person; it was the combined, careful work of its entire staff,
weighing every step before it was taken, looking as clearly into the
future as circumstances made possible, and always seeking the most
authoritative sources of information.
It was in the summer of 1918 that Edward Bok received from the British
Government, through its department of public information, of which Lord
Beaverbrook was the minister, an invitation to join a party of thirteen
American editors to visit Great Britain and France. The British
Government, not versed in publicity methods, was anxious that selected
parties of American publicists should see, personally, what Great
Britain had done, and was doing in the war; and it had decided to ask a
few individuals to pay personal visits to its munition factories, its
great aerodromes, its Great Fleet, which then lay in the Firth of
Forth, and to the battle-fields.


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