Hoover and the Food Administration. From
six to sixteen articles per month were now coming from Mr. Hoover's
department alone.
Secretary of the Treasury McAdoo interpreted the first Liberty Loan
"drive" to the women; the President of the United States, in a special
message to women, wrote in behalf of the subsequent Loan; Bernard
Baruch, as chairman of the War Industries Board, made clear the need
for war-time thrift; the recalled ambassador to Germany, James W.
Gerard, told of the ingenious plans resorted to by German women which
American women could profitably copy; and Elizabeth, Queen of the
Belgians, explained the plight of the babies and children of Belgium,
and made a plea to the women of the magazine to help. So straight to
the point did the Queen write, and so well did she present her case
that within six months there had been sent to her, through _The Ladies'
Home Journal_, two hundred and forty-eight thousand cans of condensed
milk, seventy-two thousand cans of pork and beans, five thousand cans
of infants' prepared food, eighty thousand cans of beef soup, and
nearly four thousand bushels of wheat, purchased with the money donated
by the magazine readers.
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