The editor had been told that the question of food would come to be of
paramount importance; he knew that Herbert Hoover had been asked to
return to America as soon as he could close his work abroad, and he
cabled over to his English representative to arrange that the proposed
Food Administrator should know, at first hand, of the magazine and its
possibilities for the furtherance of the proposed Food Administration
work.
The Food Administration was no sooner organized than Bok made
arrangements for an authoritative department to be conducted in his
magazine, reflecting the plans and desires of the Food Administration,
and Herbert Hoover's first public declaration to the women of America
as food administrator was published in _The Ladies' Home Journal_. Bok
now placed all the resources of his four-color press-work at Mr.
Hoover's disposal; and the Food Administration's domestic experts, in
conjunction with the full culinary staff of the magazine, prepared the
new war dishes and presented them appetizingly in full colors under the
personal endorsement of Mr.
Pages:
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283