The amount was not only secured, but oversubscribed.
Thus, instead of a guarantee fund, contributed by thirteen hundred
subscribers, with the necessity for annual collection, an endowment
fund of one million eight hundred thousand dollars, contributed by
fourteen thousand subscribers, has been secured; and the Philadelphia
Orchestra has been promoted from a privately maintained organization to
a public institution in which fourteen thousand residents of
Philadelphia feel a proprietary interest. It has become in fact, as
well as in name, "our orchestra."
CHAPTER XIX
A WAR MAGAZINE AND WAR ACTIVITIES
The success of _The Ladies' Home Journal_ went steadily forward. The
circulation had passed the previously unheard-of figure for a monthly
magazine of a million and a half copies per month; it had now touched a
million and three-quarters.
And not only was the figure so high, but the circulation itself was
absolutely free from "water." The public could not obtain the magazine
through what are known as clubbing-rates, since no subscriber was
permitted to include any other magazine with it; years ago it had
abandoned the practice of offering premiums or consideration of any
kind to induce subscriptions; and the newsdealers were not allowed to
return unsold copies of the periodical.
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