The lesson to the eye was simply and directly effective; the pictures
told their story as no printed word could have done, and furniture
manufacturers and dealers all over the country, feeling the pressure
from their customers, began to put on the market the tables, chairs,
divans, bedsteads, and dressing-tables which the magazine was
portraying as examples of good taste. It was amazing that, within five
years, the physical appearance of domestic furniture in the stores
completely changed.
The next undertaking was a systematic plan for improving the pictures
on the walls of the American home. Bok was employing the best artists
of the day: Edwin A. Abbey, Howard Pyle, Charles Dana Gibson, W. L.
Taylor, Albert Lynch, Will H. Low, W. T. Smedley, Irving R. Wiles, and
others. As his magazine was rolled to go through the mails, the
pictures naturally suffered; Bok therefore decided to print a special
edition of each important picture that he published, an edition on
plate-paper, without text, and offered to his readers at ten cents a
copy.
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