He immediately employed the best
available expert, and within six months there came to him an assorted
collection of over a thousand photographs of well-furnished rooms. The
best were selected, and a series of photographic pages called "Inside
of 100 Homes" was begun. The editor's woman friend had correctly
pointed the way to him, for this series won for his magazine the
enviable distinction of being the first magazine of standing to reach
the then marvellous record of a circulation of one million copies a
month. The editions containing the series were sold out as fast as
they could be printed.
The editor followed this up with another successful series, again
pictorial. He realized that to explain good taste in furnishing by
text was almost impossible. So he started a series of all-picture
pages called "Good Taste and Bad Taste." He presented a chair that was
bad in lines and either useless or uncomfortable to sit in, and
explained where and why it was bad; and then put a good chair next to
it, and explained where and why it was good.
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