The publication of small gardens for small houses finally ran
into hundreds of pages, the magazine supplying planting plans and full
directions as to when and how to plant--this time without cost.
Next the editor decided to see what he could do for the better and
simpler furnishing of the small American home. Here was a field almost
limitless in possible improvement, but he wanted to approach it in a
new way. The best method baffled him until one day he met a woman
friend who told him that she was on her way to a funeral at a friend's
home.
"I didn't know you were so well acquainted with Mrs. S----," said Bok.
"I wasn't, as a matter of fact," replied the woman.
"I'll be perfectly frank; I am going to the funeral just to see how
Mrs. S----'s house is furnished. She was always thought to have great
taste, you know, and, whether you know it or not, a woman is always
keen to look into another woman's home."
Bok realized that he had found the method of presentation for his
interior-furnishing plan if he could secure photographs of the most
carefully furnished homes in America.
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