In the next issue he combined some of his smaller departments in the
back; and thus, in 1896, he inaugurated the method of "running over
into the back" which has now become a recognized principle in the
make-up of magazines of larger size. At first, Bok's readers objected,
but he explained why he did it; that they were the benefiters by the
plan; and, so far as readers can be satisfied with what is, at best, an
awkward method of presentation, they were content. To-day the practice
is undoubtedly followed to excess, some magazines carrying as much as
eighty and ninety columns over from the front to the back; from such
abuse it will, of course, free itself either by a return to the
original method of make-up or by the adoption of some other less
irritating plan.
In his reading about the America of the past, Bok had been impressed by
the unusual amount of interesting personal material that constituted
what is termed unwritten history--original events of tremendous
personal appeal in which great personalities figured but which had not
sufficient historical importance to have been included in American
history.
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