He had allotted the first third of the magazine to the
general literary contents and the latter two-thirds to departmental
features. Toward the close of the number, the departments narrowed
down from full pages to single columns with advertisements on each side.
One day Bok was handling a story by Rudyard Kipling which had overrun
the space allowed for it in the front. The story had come late, and
the rest of the front portion of the magazine had gone to press. The
editor was in a quandary what to do with the two remaining columns of
the Kipling tale. There were only two pages open, and these were at
the back. He remade those pages, and continued the story from pages 6
and 7 to pages 38 and 39.
At once Bok saw that this was an instance where "necessity was the
mother of invention." He realized that if he could run some of his
front material over to the back he would relieve the pressure at the
front, present a more varied contents there, and make his
advertisements more valuable by putting them next to the most expensive
material in the magazine.
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