What attracted Bok immensely to Mr. Curtis's methods was their perfect
simplicity and directness. He believed absolutely in the final outcome
of his proposition: where others saw mist and failure ahead, he saw
clear weather and the port of success. Never did he waver: never did
he deflect from his course. He knew no path save the direct one that
led straight to success, and, through his eyes, he made Bok see it with
equal clarity until Bok wondered why others could not see it. But they
could not. Cyrus Curtis would never be able, they said, to come out
from under the load he had piled up. Where they differed from Mr.
Curtis was in their lack of vision: they could not see what he saw!
It has been said that Mr. Curtis banished patent-medicine
advertisements from his magazine only when he could afford to do so.
That is not true, as a simple incident will show. In the early days,
he and Bok were opening the mail one Friday full of anxiety because the
pay-roll was due that evening, and there was not enough money in the
bank to meet it.
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