So intimate had become this relation, so efficient was the service
rendered, that its readers could not be pried loose from it; where
women were willing and ready, when the domestic pinch came, to let go
of other reading matter, they explained to their husbands or fathers
that _The Ladies' Home Journal_ was a necessity--they did not feel that
they could do without it. The very quality for which the magazine had
been held up to ridicule by the unknowing and unthinking had become,
with hundreds of thousands of women, its source of power and the
bulwark of its success.
Bok was beginning to realize the vision which had lured him from New
York: that of putting into the field of American magazines a periodical
that should become such a clearing-house as virtually to make it an
institution.
He felt that, for the present at least, he had sufficiently established
the personal contact with his readers through the more intimate
departments, and decided to devote his efforts to the literary features
of the magazine.
The newspaper paragraphers were now having a delightful time with
Edward Bok and his woman's magazine, and he was having a delightful
time with them.
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