He finally hit upon the simple plan of
substituting free scholarships for the premiums then so frequently
offered by periodicals for subscriptions secured. Free musical
education at the leading conservatories was first offered to any girl
who would secure a certain number of subscriptions to _The Ladies' Home
Journal_, the complete offer being a year's free tuition, with free
room, free board, free piano in her own room, and all travelling
expenses paid. The plan was an immediate success: the solicitation of
a subscription by a girl desirous of educating herself made an
irresistible appeal.
This plan was soon extended, so as to include all the girls' colleges,
and finally all the men's colleges, so that a free education might be
possible at any educational institution. So comprehensive it became
that to the close of 1919, one thousand four hundred and fifty-five
free scholarships had been awarded. The plan has now been in operation
long enough to have produced some of the leading singers and
instrumental artists of the day, whose names are familiar to all, as
well as instructors in colleges and scores of teachers; and to have
sent several score of men into conspicuous positions in the business
and professional world.
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