Their personal opinions of him did not matter so
long as he could command their best work. Sooner or later, when his
purposes were better understood, they might alter those opinions. For
that he could afford to wait. But he could not wait to get their work.
By this time the editor had come to see that the power of a magazine
might lie more securely behind the printed page than in it. He had
begun to accustom his readers to writing to his editors upon all
conceivable problems.
This he decided to encourage. He employed an expert in each line of
feminine endeavor, upon the distinct understanding that the most
scrupulous attention should be given to her correspondence: that every
letter, no matter how inconsequential, should be answered quickly,
fully, and courteously, with the questioner always encouraged to come
again if any problem of whatever nature came to her. He told his
editors that ignorance on any question was a misfortune, not a crime;
and he wished their correspondence treated in the most courteous and
helpful spirit.
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