Bok did. He wrote a page of the paper.
"Too much, too much," said the editor. "Heavens, man, we've got to get
some news into this paper."
"Very well," returned the reviewer. "Read it, and cut it where you
like. That's the way I see the book."
And next Sunday the review appeared, word for word, as Bok had written
it. His first review had successfully passed!
But Bok was really happiest in that part of his work which concerned
itself with the writing of advertisements. The science of
advertisement writing, which meant to him the capacity to say much in
little space, appealed strongly. He found himself more honestly
attracted to this than to the writing of his literary letter, his
editorials, or his book reviewing, of which he was now doing a good
deal. He determined to follow where his bent led; he studied the
mechanics of unusual advertisements wherever he saw them; he eagerly
sought a knowledge of typography and its best handling in an
advertisement, and of the value and relation of illustrations to text.
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