With Scribner's Magazine now in the periodical field, Bok would be
asked on his trips to the publishing houses to have an eye open for
advertisements for that periodical as well. Hence his education in the
solicitation of advertisements became general, and gave him a
sympathetic understanding of the problems of the advertising solicitor
which was to stand him in good stead when, in his later experience, he
was called upon to view the business problems of a magazine from the
editor's position. His knowledge of the manufacture of the two
magazines in his charge was likewise educative, as was the fascinating
study of typography which always had, and has today, a wonderful
attraction for him.
It was, however, in connection with the advertising of the general
books of the house, and in his relations with their authors, that Bok
found his greatest interest. It was for him to find the best manner in
which to introduce to the public the books issued by the house, and the
general study of the psychology of publicity which this called for
attracted Bok greatly.
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