The
women bought the newspapers containing the new page, the advertiser
began to feel the presence of the new reader, and every newspaper that
could not get the rights for the "Bok Page," as it came to be known,
started a "Woman's Page" of its own. Naturally, the material so
obtained was of an inferior character. No single newspaper could
afford what the syndicate, with the expense divided among a hundred
newspapers, could pay. Nor had the editors of these woman's pages
either a standard or a policy. In desperation they engaged any person
they could to "get a lot of woman's stuff." It was stuff, and of the
trashiest kind. So that almost coincident with the birth of the idea
began its abuse and disintegration; the result we see in the
meaningless presentations which pass for "woman's pages" in the
newspaper of to-day.
This is true even of the woman's material in the leading newspapers,
and the reason is not difficult to find. The average editor has, as a
rule, no time to study the changing conditions of women's interests;
his time is and must be engrossed by the news and editorial pages.
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