Edward followed this up by engaging Ella Wheeler Wilcox, then at the
height of her career, to write a weekly letter on women's topics. This
he syndicated in conjunction with the other letter, and the editors
invariably grouped the two letters. This, in turn, naturally led to
the idea of supplying an entire page of matter of interest to women.
The plan was proposed to a number of editors, who at once saw the
possibilities in it and promised support. The young syndicator now
laid under contribution all the famous women writers of the day; he
chose the best of the men writers to write on women's topics; and it
was not long before the syndicate was supplying a page of women's
material. The newspapers played up the innovation, and thus was
introduced into the newspaper press of the United States the "Woman's
Page."
The material supplied by the Bok Syndicate Press was of the best; the
standard was kept high; the writers were selected from among the most
popular authors of the day; and readability was the cardinal note.
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