Every particle of "copy" which Bok had
prepared was used, the book began to sell, and within three months it
was the most discussed book of the day.
The book was Edward Bellamy's _Looking Backward_.
Meanwhile, Mr. Beecher's weekly newspaper "syndicate" letter was not
only successful in itself, it made liberal money for the writer and for
its two young publishers, but it served to introduce Edward Bok's
proposed agency to the newspapers under the most favorable conditions.
With one stroke, the attention of newspaper editors had been attracted,
and Edward concluded to take quick advantage of it. He organized the
Bok Syndicate Press, with offices in New York, and his brother, William
J. Bok, as partner and active manager.
Edward's attention was now turned, for the first time, to women and
their reading habits. He became interested in the fact that the
American woman was not a newspaper reader. He tried to find out the
psychology of this, and finally reached the conclusion, on looking over
the newspapers, that the absence of any distinctive material for women
was a factor.
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