Since he
had to wait for nearly an hour, he had read a large part of the volume
when he was at last admitted to the private office. When his business
was finished, Bok asked the publisher why this book was not selling.
"I don't know," replied the publisher. "We had great hopes for it, but
somehow or other the public has not responded to it."
"Are you sure you are telling the public about it in the right way?"
ventured Bok.
The Scribner advertising had by this time attracted the attention of
the publishing world, and this publisher was entirely ready to listen
to a suggestion from his youthful caller.
"I wish we published it," said Bok. "I think I could make it a go.
It's all in the book."
"How would you advertise it?" asked the publisher.
Bok promised the publisher he would let him know. He carried with him
a copy of the book, wrote some advertisements for it, prepared an
attractive "broadside" of extracts, to which the book easily lent
itself, wrote some literary notes about it, and sent the whole
collection to the publisher.
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