But when he reached the end he didn't know
himself which to produce out of the open door, the lady or the tiger,
"and so," he used to explain, "I made up my mind to leave it hanging in
the air."
When the stories of _Dr. Jekyll and Mr. Hyde_ and _Little Lord
Fauntleroy_ were made into plays, Bok was given an opportunity for an
entirely different kind of publicity. Both plays were highly
successful; they ran for weeks in succession, and each evening Bok had
circulars of the books in every seat of the theatre; he had a table
filled with the books in the foyer of each theatre; and he bombarded
the newspapers with stories of Mr. Mansfield's method of making the
quick change from one character to the other in the dual role of the
Stevenson play, and with anecdotes about the boy Tommy Russell in Mrs.
Burnett's play. The sale of the books went merrily on, and kept pace
with the success of the plays. And it all sharpened the initiative of
the young advertiser and developed his sense for publicity.
One day while waiting in the anteroom of a publishing house to see a
member of the firm, he picked up a book and began to read it.
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