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Bok, Edward William, 1863-1930

"A Dutch Boy Fifty Years After"

An inquiry or two proved that they would.
Thus Edward stumbled upon the "syndicate" plan of furnishing the same
article to a group of newspapers, one in each city, for simultaneous
publication. He looked over the ground, and found that while his idea
was not a new one, since two "syndicate" agencies already existed, the
field was by no means fully covered, and that the success of a third
agency would depend entirely upon its ability to furnish the newspapers
with material equally good or better than they received from the
others. After following the material furnished by these agencies for
two or three weeks, Edward decided that there was plenty of room for
his new ideas.
He discussed the matter with his former magazine partner, Colver, and
suggested that if they could induce Mr. Beecher to write a weekly
comment on current events for the newspapers it would make an
auspicious beginning. They decided to talk it over with the famous
preacher. For to be a "Plymouth boy"--that is, to go to the Plymouth
Church Sunday-school and to attend church there--was to know personally
and become devoted to Henry Ward Beecher.


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