With this
extension came a further broadening of its contents, which now began to
take on a literary character, and it was not long before its two
projectors realized that the periodical had outgrown its name. It was
decided--late in 1884--to change the name to _The Brooklyn Magazine_.
There was a periodical called _The Plymouth Pulpit_, which presented
verbatim reports of the sermons of Mr. Beecher, and Edward got the idea
of absorbing the _Pulpit_ in the _Magazine_. But that required more
capital than he and his partner could command. They consulted Mr.
Beecher, who, attracted by the enterprise of the two boys, sent them
with letters of introduction to a few of his most influential
parishioners, with the result that the pair soon had a sufficient
financial backing by some of the leading men of Brooklyn, like H. B.
Claflin, Seth Low, Rossiter W. Raymond, Horatio C. King, and others.
The young publishers could now go on. Understanding that Mr. Beecher's
sermons might give a partial and denominational tone to the magazine,
Edward arranged to publish also in its pages verbatim reports of the
sermons of the Reverend T.
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