_The Ladies' Home Journal_ took up a
great variety of problems concerning the American home and those who
dwelled therein. A corps of editors was assembled to conduct
departments and to answer questions either by mail or in the pages of
_The Journal_. Free scholarships in colleges and in musical
conservatories were given in place of the usual magazine premiums.
Series of articles were published to foster our national appreciation
for better architecture, better furniture, better pictures--in brief,
for better homes in every respect.
Mr. Bok discouraged the taking of patent medicines, the wearing of
aigrettes, the use of the public drinking-cup, the disfiguring of
American scenery with glaring signs and bill-posting, the use of
fireworks on the Fourth of July, and many similar matters that were not
to our credit or advantage. He printed convincing photographs taken in
various "dirty cities" that tolerated refuse and other evidences of
untidiness on their streets and literally shamed those communities into
cleaning up the plague-spots.
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