With equal candor he tells of
the stock-market "tips" that resulted from his intimacy with Jay Gould.
Wisely he records that he resolved to keep out of Wall Street
thereafter, in spite of his initial success in speculation. When he
gave up an association that probably would have led to his becoming a
stock-broker, and somewhat later, when he declined an offer to be the
business manager for a popular American actress, Edward Bok was called
upon to make fateful decisions. In this story he lays ample stress
upon the need for careful and deliberate consideration at such crucial
moments.
The account of his long and successful editorship of _The Ladies' Home
Journal_ reveals the extent of his influence on American social and
domestic conditions. He broadened the scope of _The Journal_ until it
touched the life of the nation at many points. The earlier women's
magazines had devoted most attention to fashions, needle-work, and
cookery, printing a few sentimental stories and poems to give the
necessary literary atmosphere.
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