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Lawton, Frederick

"Balzac"

The money necessary for the partnership was lent to
him by Monsieur d'Assonvillez, who, as a sharp business man, imposed
conditions on the loan which secured him from loss in case of failure.
The editions were to be library ones, illustrated by the artist
Deveria (who about this time painted Balzac's portrait), and were to
be published in parts. The price was high, twenty francs for each
work; and additional drawbacks were the smallness of the type and the
poorness of the engravings. No success attended the experiment; at the
end of a twelvemonth not a score of copies had been sold. By common
consent the firm, which had been increased to four partners, broke up
their association, and Balzac was left sole proprietor of the concern,
the assets of which consisted of a large quantity of wastepaper, and
the liabilities amounted to a respectable number of thousand francs.
Madame Surville attributes the fiasco to the professional jealousy of
competitors, who discouraged the public from buying; but the cause of
the discomfiture lay rather in the faulty manner in which the partners
carried out their plan. Monsieur d'Assonvillez being still an
interested adviser, Balzac now submitted to him a project for
retrieving his losses by adding a printing to his publishing business.


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