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Milne, A. A. (Alan Alexander), 1882-1956

"If I May"

And he
would probably do the thing well. He would have the sense to know that
the producer of _Hug Me, Harriet_, would not be the best possible
producer of _The Wild Duck_; he would try to get the best possible
producer and the best possible designer and the best possible cast,
knowing that all these would help to bring in the best possible
box-office receipts. Yes, he would do the thing well, if only the
public really asked for it.

How can the public ask for it? Obviously it can only do this by
staying away from _Cuddle Me, Constance_, and visiting instead those
plays whose authors take themselves seriously, whenever such plays are
available. It should be the business, therefore, of the critics (the
people who are really concerned to improve the public taste in plays)
to lead the public in the right direction; away, that is, from the
Bareback Theatre, and towards those theatres whose managers have other
than financial standards. But it is unfortunately the fact that they
don't do this.


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