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Milne, A. A. (Alan Alexander), 1882-1956

"If I May"

We do not expect a financier to back a young inventor because
he is a genius, in preference to backing some other inventor because
he has discovered a saleable, though quite inartistic, breakfast food.
So if Mr. de Lauributt produces six versions in his six different
theatres of _Cuddle Me, Constance_, it is only because this happens to
be his way of making money. He may even be spending his own evenings
secretly at the "Old Vic." For he runs his theatre, not as an
artist, but as a business man; and, as any business man will tell you,
"Business is business, my boy."

We cannot blame him then. But we can regret that he is allowed to own
six different theatres. In Paris it is "one man, one theatre," and
if it were so in London then there would be less the matter with the
English Drama. But, failing such an enactment, all that remains is to
persuade the public that what it really wants is something a little
better than _Kiss Me, Katie_. For Mr. de Lauributt is quite ready to
provide Shakespeare, Ibsen, Galsworthy, modern drama, modern comedy,
anything you like as long as it brings him in pots of money.


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