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Milne, A. A. (Alan Alexander), 1882-1956

"If I May"



It is customary to blame the manager for this--the new type of
manager, the Mr. Albert de Lauributt who has been evolved by the war.
He existed before the war, of course, but he limited his activities to
the music-hall. Now he spreads himself over half a dozen theatres, and
produces a revue or a musical comedy at each. He does not care for
Art, but only for Money. He would be just as proud of a successful
production of _Kiss Me, Katie_, as of _Hamlet_; and, to do him
justice, as proud of a successful production of _Hamlet_, as of _Kiss
Me, Katie_. But by "successful" he means "financially successful";
no more and no less. He is frankly out for the stuff, and he thinks
that it is musical comedy which brings in the stuff.

It seems absurd to single him out for blame, when there are so many
thousands of other people in the world who are out for the stuff. Why
should Mr. Albert de Lauributt lose two thousand pounds over your or
my serious play, when he can make ten thousand over _Hug me, Harriet_?
We do not blame other rich men for being as little quixotic with their
money.


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