"Good sound advertising stunt," urged Mr. Petheram. "You don't like it?
All right. You're the boss. Well, how would it be to have a squad of
men dressed as Zulus with white shields bearing the legend 'Squibs?'
See what I mean? Have them sprinting along the Strand shouting, 'Wah!
Wah! Wah! Buy it! Buy it!' It would make people talk."
Roland emerged from these interviews with his skin crawling with modest
apprehension. His was a retiring nature, and the thought of Zulus
sprinting down the Strand shouting "Wah! Wah! Wah! Buy it! Buy it!"
with reference to his personal property appalled him.
He was beginning now heartily to regret having bought the paper, as he
generally regretted every definite step which he took. The glow of
romance which had sustained him during the preliminary negotiations had
faded entirely. A girl has to be possessed of unusual charm to continue
to captivate B, when she makes it plain daily that her heart is the
exclusive property of A; and Roland had long since ceased to cherish
any delusion that Bessie March was ever likely to feel anything but a
mild liking for him. Young Mr.
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